In my opinion not nearly enough thought, effort, and investment goes into the 'experience' of radio - so busy are we cutting costs and minimizing risk.
Experiences worth having generally come from the addition of creative inspiration.
If you want to compete with a torrent of creatively inspired distractions, consider whether you're creating 'radio' or an authentic, eye-catching and ear-catching consumer 'experience.'
Sunday, August 23, 2009
Where's your Radio "Experience"?
Hear 2.0: Where's your Radio "Experience"?
Can anyone doubt this? Read the whole thing.