Sunday, August 23, 2009

Where's your Radio "Experience"?

Hear 2.0: Where's your Radio "Experience"?


In my opinion not nearly enough thought, effort, and investment goes into the 'experience' of radio - so busy are we cutting costs and minimizing risk.

Experiences worth having generally come from the addition of creative inspiration.

If you want to compete with a torrent of creatively inspired distractions, consider whether you're creating 'radio' or an authentic, eye-catching and ear-catching consumer 'experience.'

Can anyone doubt this? Read the whole thing.

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